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Emerging Market Initiative

Open to

Operators and service providers, vendors and other companies in the telecom sector.

Entry Method

Nomination: independently judged. Service must have been launched during the period 1 October 2013 – 20 November 2017

About this category

The winner will demonstrate a successful initiative serving one or more emerging markets within Asia (as defined by the World Bank). They will demonstrate innovation, local investment in infrastructure and/or an employment strategy designed or adapted for specific conditions in the market. The winning entry may be a product or service and will have been operational in the market during the period 1 October 2013 – 20 November 2017.


Entrants should be able to:

  • Demonstrate what makes the product or service particularly applicable to the emerging market it addresses
  • Provide evidence of local investment in infrastructure and/or employment
  • Demonstrate an innovative or market-leading strategy designed or adapted for specific conditions in the emerging market.

If you are entering this category, you should address the following points:

  • Which market(s) does your entry cover?
  • What are the main characteristics of the emerging market(s) in which you operate and how do you meet the specific requirements of the market?
  • What makes your operation innovative or market leading? Give examples and testimonials that show how you have responded to customer and/or market changes.
  • What investments have you made in your operation and the market? How do you maintain and improve quality of service?
  • What revenues does your operation produce? How do you intend to grow revenues and/or business from your market over the next three years?

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